The first step in our process is a free consultation. We want to learn everything about your business and provide you with the best fit of tailored services. Once we assess your needs, we can begin putting together your complete digital marketing plan.
To put together an effective strategy we begin by understanding your clientele and how we can effectively reach them. We also research you market to understand relative size and competition to give you a comprehensive understanding of goals and key performance indicators. When our strategy phase is complete we can move to the design phase.
Typically, the first month of your marketing plan is dedicated to the design phase. We want to develop a good user experience and call to action on your site. We also dedicate time to your landing pages and ad creative. When we have an excellent brand experience developed for your clients we can begin extending your reach.
With a good marketing flywheel in place- the next step is to begin filling your site with additional traffic. We start with building out your pay-per-click ad campaigns and train you on effective content strategies. With the data we receive from paid campaigns, we can begin to see more traffic coming organically to you site and your cost-per-lead will begin to lower.
When momentum is generated from your campaigns, we use data driven techniques to assess what is working and what is not. We use split testing and re-targetting to generate even more return on investment. Finally, we consistently optimize your accounts to make sure each month you expand your overall reach even more.