Our SEO Process
Before we begin optimizing your site, we like to site down and discuss your goals and KPIs (or key performance indicators). We also like to educate you about the process and setting expectations. From there, our team sits down and begins to develop a comprehensive SEO plan that is custom for your private practice.
When we begin working on your site we have our developer perform a technical audit of your site. We perform a full site crawl to look for any errors or broken links. We also assess potential issues like site speed, mobile usability, duplicate content, structured data, and sitemap. If we find any issues, our developers begins fixing and cleaning your site.
In the keyword research phase- we want to know the size of your market and understand where you should be showing up. We create a detailed report outlining exactly how many searches are conducted for a given keyword in a geo fenced area. We also assess that keywords competition level to understand which direction would give you the best results on your site.
On-page SEO is the practice of optimizing your pages for the keywords we would like Google to index and rank each specific website page for. This includes title tags, links, H1, Media dispering, Keyword density, internal/external linking, LSI keywords, etc. Our goal is each page has the highest probability of ranking in the search engine results pages.
Our link building service gets your private practice a minimum of 50 high quality backlinks to boost the domain authority of your website. These links also generate traffic to your website. We can provide a full report of all backlinks you currently have and which ones are driving the most traffic to your site.
When your site is performing at an optimal level- Our content marketing experts will shift our efforts to expanding your website with new pages that target keywords you are not already ranking for. We give you the tools to make fantastic content- or you can hire one of our creatives to produce new content for you.
Included in every SEO package- therapists receive a detailed analytics report that shows deep data into where your traffic is coming from and what users are doing when they get to the site. We can use this data to understand what is/isn’t working and adjust our strategy monthly to give you the best results.